nolita; new york, ny

This New York flagship for an international upscale grooming boutique fused two brands within a narrow Soho storefront. Articulation of the brands is accomplished through bright colors and novel use of raw materials such as chain link fencing, step ladders and exposed light bulbs. Private treatment rooms are defined as a series of discrete, offset boxes clad in plaster and

imprinted by hand with horizontal bands of wood grain. Close coordination with the overseas designers of all product, artwork, signage, furniture & fixtures insured a smooth construction

process on a tight schedule.

Typology Retail, Interior
Location 56 Spring Street, New York, NY
Client Spa Esprit Group
size 2,700 SF


Design/Project Management alterARC
Creative/Interior Design Spa Esprit Group
Architect of Record Duke Beeson Architect, PC
Contractor B&M General Renovation
MEP Engineer Irwin Associates, Inc.

company links